I blog for both personal and business reasons and do it on separate personal and business blogs.
From a personal perspective, blogging helps me to organize my thinking. Writing things down is a reflective process that often rewards me with a little epiphany. I’m not the kind of blogger who could crank out several valuable posts a day. I would like to blog more, but then again many should blog less (kidding).
As a German expat, my personal blog also turned out to be the best format to share my American adventures with family and friends in Europe. I can upload large files without clogging their inboxes, and they can still talk back to me, if they want. From a business perspective, we needed an ear and a voice in the online talks on our industry.
As a corporate blogger, I can directly connect with those who are interested in our business, without having to go through PRWeek all the time (even if that remains crucial, of course!). More importantly, my readers can directly respond to me, not only in comments on our blog, but also in posts on their own blogs.
For example, when we announced our new office in the virtual world of Second Life, I was much busier listening and talking on other blogs than on our own. This kind of dynamic is significant, because it is poking holes into the wall between writers and readers that existed for hundreds of years.
Readers are becoming writers and writers are becoming readers. As a result, communications are improving, which is probably the most important reason why I blog.