Private Equity Council taps Brunswick for launch

WASHINGTON: The Private Equity Council, a newly formed trade group of some of the biggest names in the PE industry, is working with Brunswick Group to handle media coverage of the Council's formation and lay the groundwork for its upcoming missions.

WASHINGTON: The Private Equity Council, a newly formed trade group of some of the biggest names in the PE industry, is working with Brunswick Group to handle media coverage of the Council's formation and lay the groundwork for its upcoming missions.

"In this stage, it was primarily media work," said David Shapiro, head of Brunswick's DC office. "We [also] helped out the folks who were trying to set it up, in terms of providing support for some of their initial issues" like hiring law firms and pollsters.

Shapiro said that although Brunswick is not the group's official AOR at this point, "There may well be an RFP for any ongoing work once they get going."

The PEC announced its official formation just after Christmas, although the group has been in the planning stages for months. Harry Clark, who consults with Brunswick Group, was the chief organizer of the Council. It is scheduled to start its work in February.

Douglas Lowenstein, former president of the Entertainment Software Association, was tapped as the PEC's first president. Shapiro said that the group has "no in-house staff" at the moment, so Lowenstein's work in the next month will include hiring both in-house employees and, potentially, other outside firms.

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