MOUNTAIN VIEW, CA: VeriSign has moved its PR account to Weber Shandwick, already putting the agency to work on various projects, including for the Consumer Electronics Show in Las Vegas next week.
The infrastructure company announced Thursday that WS has joined as part of a marketing trio geared to increase VeriSign's global branding efforts, which includes sister Interpublic agency McCann Erickson in an expanded role as global advertising agency, and tech policy firm 463 Communications.
"I think the combination of Weber Shandwick with McCann is a novel partnership, and it's a direction the industry will have to take more and more," said Melanie Branon, VeriSign's VP of corporate marketing. She added that the two have worked well with 463 to create a seamless team. "They have been extremely collaborative."
VeriSign's previous PR agency was Hill & Knowlton. There was no official review.
WS will assign numerous people globally to work on the account, said Ken Luce, WS president of the California and Southwest divisions. The agency is putting together a European team; and will also have a major presence in the San Francisco Bay Area, Luce said.
VeriSign was founded in 1995 and is best known for its Internet security technology, but the company is also a major player in digital infrastructure in all kinds of telecommunications, which generates 50% of its revenue.
For example, VeriSign provides infrastructure to new, emerging markets, and is playing a role in consumer brands, media, and entertainment. It is the company that powers the interactive TV voting on "Deal or No Deal," for example, Branon said.
"We have a great story to tell," Branon said. "Our scope has definitely broadened."