Apple’s not answering its iPhone

So the analysts are right, Apple has launched its much-predicted iPhone. And it's damn cute, I have to say. (But then, a brick with...

So the analysts are right, Apple has launched its much-predicted iPhone. And it's damn cute, I have to say. (But then, a brick with a chalk-drawn keypad is cute next to my Treo 650, in my biased view.)

I read about the iPhone on Gizmodo, my first go-to for tech news. But the live-blogging nature of the posts started to make my brain hurt, so I decided to do things properly and go to Apple's own Web site. Yet... as of 2pm ET, a good hour or two after the MacWorld announcment, no mention of the phone there. Not even when you clicked through to the "hot news" section. (The news finally uploaded at around 2:30 ET.)

I'm all for trusted blogs and everything. But when a company is making such a huge announcement, it's a wasted opportunity to cede the mantle as most-trusted information source to external forces. You've got to have the information one click away from live, to go online the second the announcement is made. It's one thing to be brought up short by the realization that I went to Gizmodo before it occurred to me to go to Apple; it's another altogether when my instincts are borne out. OK, maybe there was a problem with the Web site, or the Webmaster was stranded in an elevator or something. But, this is Apple. Come on!


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