Right blog, right time

When I took the job of editor, my predecessor Jonah Bloom, now executive editor of Advertising Age, warned me that writing a regular column was...

When I took the job of editor, my predecessor Jonah Bloom, now executive editor of Advertising Age, warned me that writing a regular column was harder than it looks. I did not believe him, but he was right. It is difficult to comprehend how your view shifts when you go from being a reporter, truly immersing yourself in a subject every day to root out facts and trends, and becoming an editor, which takes you out of that day-to-day process.

What that means is you have to work harder to keep up with "news", but you have a much firmer grasp on some of the less-obvious nuances of the industry. Our wonderful blog The Cycle focuses a great deal on breaking news. Now that we have migrated our blog to this new platform (making it much easier to post), my goal is to make the Editor's section not just a repository for our own publishing perspectives, but a way to comment on the PR world from this specific vantage point.

I hope that readers will also feel the urge to comment - particularly when they disagree. Those who know me how much I dislike silent seething...

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