Former PainePR exec launches Girlpower

NEWPORT BEACH, CA: Linda Landers, former managing partner with PainePR, has launched Girlpower, a boutique firm targeting the women's market. The new agency will provide PR and marketing communications services including media relations, strategic planning and brand positioning, media training, special events and promotions, Web site content development, and marketing collateral. Prior to launching Girlpower, Landers spent the past 15 years at Irvine, CA-based PainePR, where she co-chaired the agency's women's practice and developed consumer-product programs for clients including Procter Gamble brands Ivory Soap, Pert, and Old Spice, as well as BabyFirstTV, Hilton Hotels, United Airlines, and Buena Vista Television.

NEWPORT BEACH, CA: Linda Landers, former managing partner with PainePR, has launched Girlpower, a boutique firm targeting the women's market. The new agency will provide PR and marketing communications services including media relations, strategic planning and brand positioning, media training, special events and promotions, Web site content development, and marketing collateral. Prior to launching Girlpower, Landers spent the past 15 years at Irvine, CA-based PainePR, where she co-chaired the agency's women's practice and developed consumer-product programs for clients including Procter & Gamble brands Ivory Soap, Pert, and Old Spice, as well as BabyFirstTV, Hilton Hotels, United Airlines, and Buena Vista Television.

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