PARIS: In an effort to establish itself more forcefully in the US PR marketplace, Publicis Groupe is rebranding several of its offices across the country as Publicis Consultants PR.
Rowland Communications in New York, as well as former Publicis Dialog offices in Dallas and Seattle, will all become part of PCPR. The entity will be the US arm of Publicis Consultants Worldwide (PCWW), an agency network that spans 15 countries in Europe and Asia.
Eric Giuily, CEO of PCWW, said the move was made as part of an ongoing plan to "rationalize PR activity within the Publicis Groupe." He noted that the Dallas and Seattle offices of Dialog that are joining PCPR were the only Dialog offices that did PR work; the others, including New York and San Francisco, handle other marketing disciplines and will retain their existing name.
Ann Moravick, former CEO of Rowland, will be the CEO of the new PCPR group. The new firm will target "health, food, nutrition, lifestyle communications, and b-to-b" work, she said.
The Public Relations & Corporate Communications group (PRCC), which contains all of Publicis' international PR operations, will continue operating as normal, said Mark Hass, CEO of MS&L. The PRCC is currently overseen by John Farrell, president and CEO of Publicis' SAMS division.