NEW YORK: Major League Baseball will be hearing presentations this week in San Francisco for its annual agency search for the MLB All Star FanFest.
FanFest, a five-day event held every July during the All-Star game weekend, is a baseball theme park with more than 40 attractions drawing 75,000 to 100,000 visitors. The game is in San Francisco this year, and the FanFest will be held in The Moscone West Convention Center.
Susan Goodenow, VP business PR at MLB, said the organization is looking for an agency with experience and knowledge of the marketplace and a reputation for being dedicated to its clients. Goodenow said six agencies ranging from large to small minority and women-owned shops are currently presenting.
"It's a combination of agencies based in San Francisco and agencies larger than that with offices there," Goodenow said. We're trying to make sure we have a good cross section of the San Francisco PR expertise landscape."
MLB worked with Burson-Marsteller's Pittsburgh office last year on FanFest. Goodenow said the league works with a number of agencies on regular basis but does not have an AOR.
"The project begins in March and runs through the end of July," Goodenow explained. "A lot of traffic is driven by word-of-mouth... not just in the Bay Area because people travel from three or four hours away and some come and make a weekend of it."
She expects a decision to be made by the end of the month.