WASHINGTON: The Northern Ireland Bureau is introducing its "Rediscover Northern Ireland" campaign to raise awareness about the economic opportunities the country has to offer now that their bloody conflict is a part of history.
“Over the years, the US came through with financial and emotional support for the peace process,” said Tim Losty, director of the Northern Ireland Bureau. “Now, Northern Ireland is in a very different place. We see the relationship as being one where there has to be mutual benefit.”
The bureau, with help from their agency, Susan Davis International, will use cultural events to target specific audiences. For instance, a classical music concert will bring together corporate leaders from the US and Northern Ireland and a poetry symposium at Georgetown University will highlight the scientific work being done at Queen’s University Belfast.
The “Rediscover Northern Ireland” campaign was prompted by the country’s selection for this year’s Smithsonian Folklife Festival. It will launch March 14 with activities to be scheduled throughout the year. The Smithsonian Folklife Festival will take place June 27 to July 1 and July 4 to July 8.
The ongoing peace process with Sinn Fein has brought Northern Ireland economic success in recent years: economic activity is beating the UK average according to a recent survey by Ulster Bank, tourism numbers are up, and unemployment is low.