John eBay BestbuyCamp

If you managed to watch a football game in the past three months, you've been pummeled repeatedly and smoothly by a Chevrolet ad combining scenic...

If you managed to watch a football game in the past three months, you've been pummeled repeatedly and smoothly by a Chevrolet ad combining scenic images of rural America set to John Cougar Mellencamp's Our Country.

Why they show the ad in New York City, where we have neither cars nor cattle, is for a media planner to answer. But, outside of the aesthetic criticism of the song (which, frankly is deserved), people seem rankled by the fact that Mellencamp, in the past, apparently has been angry with musicians who sold music to ads.
“The bottom line is, I’m a songwriter, and I want people to hear my songs,” he said. “I’m not saying it’s right. I’m not suggesting it for anybody else. This is just what I did this time to reinvent myself and stay in business. Sometimes I get sad about it really. I still don’t think that people should sell their songs for advertising.”

As an amateur music critic, I would argue that reinvention should focus on not putting out milquetoast music. But I digress.

The other complaint is that the ad shows picture of Hurricane Katrina damage and the Vietnam War in the service of selling a commercial product. Perhaps I'm too desensitized to be bothered by commercial-advocacy hybrids. Perhaps I'm just too numb from hearing "This is OUUUUUUUUUUUR Country" sung ever so blandly.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in