NEW YORK: GCI has hired Andrew Silver as EVP, in its consumer marketing practice. Silver was previously at Ogilvy PR, where he held the same title of EVP and group director of the New York consumer marketing practice. Prior to this, he was at Edelman, where he served as general manager in the Shanghai branch office. In conjunction with Silver’s appointment, GCI named California EVP, Melissa Schumer, and VP, Steve Bonsignore, to lead the interactive entertainment sector and sports marketing sector, respectively. Both Schumer and Bonsignore are GCI veterans.