Julie Roehm declines opportunity to curse Wal-Mart

A Reuters-sponsored panel discussion today on the efficacy of Super Bowl advertising was also surreptitiously billed as the first public appearance of Julie Roehm since...

A Reuters-sponsored panel discussion today on the efficacy of Super Bowl advertising was also surreptitiously billed as the first public appearance of Julie Roehm since she was unceremoniously dumped by Wal-Mart. Roehm, you'll recall, came in as the company's new SVP of marketing communications with a reputation for cutting-edge work, but was booted (onto the front page of the Wall Street Journal) for claims of improperly associating with an ad agency that was vying for the WM account.

Asked today whether she had any issues with the way that Wal-Mart handled her departure, Roehm demurred with an exasperated expression. Asked what changes she expects to see in the company's marketing strategy now that she's gone, she referred to today's announcement of a new CMO hire as proof that change is, in fact, afoot in Bentonville. "But," she added, "they don't tell me, any more."

Obviously.

She also noted about her former employer that, "I wish them well."

The sincerity in the room was as thick as it is in a standard Super Bowl commercial.

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