NEW YORK: Reuters is ramping up the multimedia and global aspects of its Summits series, roundtable events that allow the news organization's reporters and editors to meet with top executives in a particular industry sector.
Nicole Volpe, Summits editor at Reuters, said the events now not only result in spot news, but also blog postings, audio outtakes, and TV footage that are then posted on the Reuters Web site.
"We really create this intense multimedia package," she said. "It's a real education about a certain industry."
Started in 2001 as a tech and media roundtable event, the Reuters Summits have since grown to include more than 25 topics a year, including food, media, energy, health, and finance. Attendees have included Mel Karmazin, Barry Diller, and Dick Parsons.
Among this year's additions is a Summit on Middle East investment that will take place in Dubai. The next one, covering casinos and hotels, takes place in Los Angeles on February 12 to 14.
Top industry executives will attend a typical Summit, where, over the course of a few days, Reuters journalists will hold an hourlong session with an individual industry leader.
"We get more from it to have an off-the-cuff discussion with one executive at a time," Volpe said.
While Reuters journalists will typically reach out to executives they want to include in the Summits, Volpe acknowledged that the events also represent an opportunity for PR pros.