NEW YORK: Executive search firm Heidrick & Struggles (H&S) is looking for a US AOR to help it capitalize on the momentum of a new CEO.
Tashi Lassalle, the newly appointed global brand and communications director, is leading the search. The company will put out an RFP for a one-year contract on February 15 and hopes to have an appointment in place by Q3. Billings will likely be six figures. There is no incumbent.
H&S promoted Kevin Kelly to CEO in September 2006. He then created the global communications director role in December 2006, promoting Lassalle from EMEA marketing director. In this role, she is responsible for all internal and external branding and communications.
"We're at a natural turning point - with the new CEO," said Lassalle. "We [seek] the right PR partner that understands the global business environment."
Lassalle said H&S is open to creative proposals, noting that while it is a traditional firm, it is always looking for new opportunities and markets. It currently uses a self-created global PR network, but the US AOR position could become a global one.
One recent H&S initiative has been a co-branded salon with the UK's Daily Telegraph, where a "next generation of executive leaders" interacted off-the-record with and gave exclusive interviews to Telegraph writers. Lassalle explained that Telegraph readers are H&S' audience.
"We're looking for opportunities to engage the media without just being a rent-a-quote," explained Lassalle. "It's not just about column inches anymore."
H&S, which also is positioning itself as an expert on green, sustainability, and diversity issues within the workplace, issued revenue guidance of $465 million for 2006 at the end of last year.