NEW YORK: The Memphis Convention & Visitors Bureau (MCVB) has hired Goodman Media International (GMI) to promote the national campaign titled "Memphis Celebrates 50 Years of Soul Music."Henry Miller, COO of GMI, said the agency was chosen for the task because of its prior work with the MCVB; in 2004 GMI worked on the "Memphis Celebrates the 50th Anniversary of Rock n' Roll."
Miller said GMI will use a combination of media relations tactics and events with a goal of boosting not only the city's image as a source of music, but also travel to the area.
"There's no other city in America that has been instrumental in creating as many different kinds of music," he said.
A primary audience for the campaign is music lovers, Miller said, and as such GMI will reach out to not only music-focused traditional media, but also enthusiast sites and blogs.
The campaign kicked off in late January with an event at B.B. King Blues Club & Grill in New York City.