RALEIGH, NC: Capstrat has made two new hires to expand its services to engagement marketing and social media strategy: Cord Silverstein joins as director of engagement marketing and Tola Oguntoyinbo joins as social media planner. Silverstein previously worked at MarketSmart Interactive where he was VP of client services and operations. He was responsible for developing engagement marketing programs for clients such as Lowes Home Improvement, Motorola, CitiFinancial, and Black & Decker. Oguntoyinbo earned his masters degree in journalism from the University of North Carolina at Chapel Hill where his thesis covered new business models for online networks. At Capstrat he is responsible for providing clients with practical strategies for effectively utilizing social media and deploying social media tactics and applications on behalf of clients to engage customers and improve their communications, both externally and internally.