Biz360 adds metric

SAN MATEO, CA: Biz360 has announced the extension of its MediaSignal brand monitoring metric to blogs. The new metric will allow allows marketing and PR executives to measure their brand and word-of-mouth impressions in social media, identify influential bloggers on topics of interest, and compare social media discussion to professional media coverage.The MediaSignal for blogs metric incorporates two of the most accepted approaches to measuring social media – reach data samples and link analysis – into a single metric. In addition, it accounts for the prominence of specific topics and brands discussed on a blog, so a blogger will generate more MediaSignal on subjects discussed more often.

SAN MATEO, CA: Biz360 has announced the extension of its MediaSignal brand monitoring metric to blogs. The new metric will allow allows marketing and PR executives to measure their brand and word-of-mouth impressions in social media, identify influential bloggers on topics of interest, and compare social media discussion to professional media coverage.The MediaSignal for blogs metric incorporates two of the most accepted approaches to measuring social media – reach data samples and link analysis – into a single metric. In addition, it accounts for the prominence of specific topics and brands discussed on a blog, so a blogger will generate more MediaSignal on subjects discussed more often.

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