And there are thousands of upstart sports weblogs - many hilarious and bawdy - that facilitate the forming of communities, through their informal tone and comments function.
ESPN has a cruise line; blogs, like Deadspin, have meetups.
Blogs, like Deadspin, allow for irreverent, juvenile, and tawdry comments. ESPN
ESPN, which has had more incidents with its TV personalities than any channel I can think of, but has said virtually nothing about said incidents, thought it would be a good idea to allow anyone on the eBays to come on in and comment on its Web site. In a civil manner; they probably expected. It did not go well. Know thy audience, intended audience, and who might hijack said audience.
What does this have to do with PRWeek: In Monday's issue, you will be able to read Hamilton Nolan's profile of Deadspin editor Will Leitch. With his emo bangs.