One company that is in no immediate danger is BuzzLogic. Well, I ran into Bob Schettino, PR rep for BuzzLogic, who said that traffic to its Web site spiked dramatically after the company announced a recent round of funding (and also after we ran our story). Looks like people like to talk about the dead, but flock to the alive. And, also, traditional media coverage matters, even for online monitoring companies. His words below.
Based on my analysis of Google Analytics, we saw a spike in traffic after your story appeared on the eighth, and also a spike in traffic after our funding announcement. For our market, traffic is clearly linked to media coverage.