I was interviewing Aedhmar for our new Agency Leadership Podcast series, a program that will soon be joined by a sister series focusing on in-house leaders. The goal of the series, which will be updated weekly at minimum, is to hear agency heads explain their business strategy, clients, goals, and competitive landscape in their own words.
The only thing that worries me about this series is that it could become very canned. So far the interviewees have been pretty relaxed, but I can see the day coming when the program could lose spontaneity. That would defeat the object. Shoba at the Newsmarket once told me that there are some CEOs who are notorious for being so rehearsed that no one wants to interview them.
One way to prevent that is to make sure I'm asking the questions people really want to hear the answers to. Comments and suggestions are welcome, either to this post, or directly to me at firstname.lastname@example.org.