NEW YORK: The World Trade Center Foundation (WTCF) is planning to issue a formal RFP for a PR firm to help plan and execute national outreach, Lynn Rasic, VP of public affairs and communications, told PRWeek.NEW YORK: The World Trade Center Foundation (WTCF) is planning to issue a formal RFP for a PR firm to help plan and execute national outreach, Lynn Rasic, VP of public affairs and communications, told PRWeek.
Rasic added that the group is "considering marketing and PR services to help us execute a mass-participatory campaign." She confirmed that the WTCF had preliminary discussions with reps from Fleishman-Hillard, Dan Klores Communications, Ketchum, and Linden Alschuler & Kaplan, as first reported by New York magazine.
"September 11 impacted people across the country, so we want to create a campaign that involves the American people's [help] in building this national memorial," she said.
Expected billings have yet to be formalized.
In New York Mayor Michael Bloomberg's efforts to raise $300 million for the rebuilding of the World Trade Center, he has engaged the services of fundraising guru Catherine Blaney and others who propose the construction of a mobile fête displaying "patriotic grief."
The WTCF's plan is to create an interactive exhibition that would facilitate people's participation in making a direct contribution to building the memorial.
New York stated that the WTC memorial "carnival" would hit 20 cities across the US.
But Rasic said that is an indefinite figure, adding, "The idea is to launch campaign markets across the country and make the experience interactive for as many people as possible."
Information pertaining to the RFP will be posted on www.buildthememorial.org.