ROI is more important than ever, but it can be difficult to get a measurement program off the ground. This PRWeek webcast will focus on how to approach and build a program of PR metrics in an organization. It will also explain ways to constantly audit and improve existing systems, to keep pace with the rapidly changing media and communications landscape.Moderator:
Erica Iacono, media section editor, PRWeekSpeakers:
Lynn Mann, director of public relations, Michelin North America
Frank Smith, director of global communications operations, Sun Microsystems
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