Daytona: brand interaction

Dozens of brands set up displays and booths at the racetrack as if they were at a trade show. And the consumer interaction, which ranges...

Dozens of brands set up displays and booths at the racetrack as if they were at a trade show. And the consumer interaction, which ranges from driving a Toyota Tundra over a mock construction site (which I did) to trying the latest Sprint Nextel device, is huge.

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