SANTA CLARA, CA: McAfee has decided to return its PR business to incumbent Red Consultancy after sending the account out for a pitch, PRWeek has learned.
The computer anti-virus software company announced in late December that it was reviewing its PR agency. Other contenders were not disclosed. Both Red and McAfee confirmed the account win.
Siobhan MacDermott, McAfee's VP of worldwide corporate and executive communications, said then that McAfee wanted to optimize its worldwide PR spend through achieving better global integration and leveraging its PR programs across all geographies in which it does business.