SAN MATEO, CA: Tech firm Fabrik has chosen Cohn & Wolfe as its AOR, after working with the PR agency on various projects.Cohn & Wolfe has signed a one-year contract, said Christopher Knight, VP, Cohn & Wolfe San Francisco. The value of the PR account is undisclosed.
Last week C&W took on its first official PR initiative, announcing that Fabrik acquired the consumer storage arm of SimpleTech of Santa Ana, CA. SimpleTech sells external, portable and network storage solutions, flash memory cards, USB flash drives, and other products.
Fabrik is a company that provides its users, mainly consumers and small businesses, a central location to store, share, embed, and manage their media, such as photos or videos at myfabric.com.
This partnership between Fabrik and Cohn & Wolfe has built on many years of professional relationships. Knight worked with Fabrik CEO and co-founder Mike Cordano when he was an executive at his prior company, Maxtor Corp. Also, Erin Hartin of Fabrik's corporate communications division is a long-time professional colleague of Knight's.