Frank Bruni, former Rome bureau chief and current food critic of the New York Times, had less than stellar things to say about Jeffrey Chodorow's new restaurant Kobe Prime.
Chodorow smartly showed Bruni who was boss by paying his employer $40,000 to rebut Bruni's claims in an advertisement (pdf) running in the NYT events section. Tres strategic! In all seriousness, Bruni holds great sway over the dining public, and restaurateurs do need to fight back if they feel they've been treated unfairly.
The most interesting side note to the ad - other than any creative dept. would cringe at its composition of eight paragraphs and no images - is that it launched Chodorow's blog. If only kids could do the same for their blogs featuring dissertations on emo vs. screamo.
Only one post, but 144 comments and counting. With Chodorow's recent track record, maybe he should leave the blog as is.
Related. Related to that, Bruni responds, by talking to the NYer, but not on his own blog. Pageviews, Mr. Bruni, pageviews help pay your salary.