LOS ANGELES: Former GCI Group CEO Bob Feldman is leaving his post as DreamWorks Animation's corporate communications head to launch Feldman & Partners (F&P), a PR- and communications-focused management consulting firm. The firm will officially launch in April.
F&P's focus is "not to be another PR firm," Feldman said. Instead, he explained, it is a "full-service management consultancy," offering strategic counsel to help CCOs and senior-level executives "achieve maximum impact and ROI in their communications."
F&P will also assist clients with organizational structure and productivity, talent development, and PR-agency search efforts.
One of the firm's initial clients is DreamWorks, where Feldman led communications since 2005. Prior to joining the company, he spent eight years at GCI in New York.
F&P arrives at a time of both substantial need and opportunity in the communications field, said Harvey Greisman, SVP and group executive, worldwide communications for MasterCard, who has known Feldman for several years.
"Senior communications executives have more challenges than they've ever had, at higher levels," said Greisman, who is not an F&P client. "It's very useful to get the advice of a third-party consultant."
In addition to Feldman, several senior-level executives will serve on the firm's counselor advisory board. They include former Burson-Marsteller president Don Cogman, EmPower Research founder Debjani Deb, former Blanc & Otus president Greg Spector, and former ITT CCO Tom Martin.
"There's a lot of change going on throughout corporate America, CCOs coming and going," said Martin, who is currently working with Feldman and the other senior-level counselors to solidify the firm's plans for the future. Each time a significant communications situation arises at an organization, Martin said, "people are looking for help." Martin said he joined F&P "because it gives me a chance to work with some of the brightest thinkers in the field."