ATLANTA: The US Health and Human Services' Centers for Disease Control and Prevention (CDC) recently named 17 companies as eligible to bid over the next seven years for various communications contracts worth in sum about $10 million per year.
The firms winning the so-called indefinite delivery, indefinite quantity (IDIQ) contract included Ketchum, Ogilvy PR, Weber Shandwick, Academy for Education Development, American Institutes for Research, Battelle, Constella Group, Danya International, Hager Sharp, Harrison Maldonado Associates, and PRR.
While the award, which follows a yearlong review, doesn't pinpoint the particular contracts the CDC would hire firms for in the coming years, it would likely include any communications related to ongoing and future CDC outreach programs ranging from HIV awareness to pandemic flu preparedness to injury prevention. The CDC did not respond to questions by press time.
Jennifer Wayman, Ogilvy SVP and head of the firm's social marketing practice in DC, noted that getting on the shortlist is just the first step to winning any future contracts from the CDC, but is, in itself, an achievement given the rigorous selection process.
"The proposal required quite a bit of original thinking and programming, along with the standard capability and agency experience information that you normally provide," she said. "They gave us a sort of sample assignment to show how we think of and come up with a program to address an issue that they might be worried about in the future."
One piece of work the IDIQ contract could include is a program to develop new communications to expand the influence of the current National HIV/ AIDS Partnership, including recruiting new communications partners and developing innovative outreach to racial and ethic minority communities, according to a recent RFP presolicitation notice from the CDC.