NY Times writes about the company's investigators, proverbially kicks Wal-Mart's dog while its there (phraseology reference here)
Peter Himler (ex-Edelman employee) says Wal-Mart should have never granted New Yorker's Goldberg's media request for this particular story
Andy Lark, CMO LogLogic, echoes the "journalists sharing notes" meme and argue 5,500 word dossiers on journalists are incredibly rare
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