Internships provide a tremendous learning opportunity to spend a summer or a semester working in the trenches of a professional PR agency. However, in order to avoid taking an internship where your main concern is how your boss likes his or her coffee, here is some advice:
Before your internship begins, map out and agree on your duties and responsibilities. This way there is no confusion when you begin working. It is key that everyone involved has the right expectations. Additionally, be sure to volunteer for extra projects. Your employer will take notice, and you will gain invaluable extra experience.
Always watch those around you. Take your lead from those in the agency who are successful and have respect for others. See what it takes to be a leader.
Finally, and possibly most importantly, keep in mind that internships can result in future employment, so treat your internship as if it is an audition.
Michael Robinson is SVP at Levick Strategic Communications.
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