Fortune’s Adam Lashinsky asks some good questions in this recent feature about green marketing in Silicon Valley, “The jolly green bubble” – who will be the next Yahoo! Or Excite? He points out the trend around the Bay Area: that every business in town is trying to get in the game, and no environmentalism background is necessary.
“It's almost easier to single out Valley players who aren't into green,” he writes. Amen to that.
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