FORT WORTH, TX: American Airlines has added a new page to its Web site in order to target women travelers.
The company asserted that AA.com/women is the first airline Web site targeting the female demographic, and that Nora Linville, director of women's sales and marketing, occupies the first such position in the industry. The airline cites research that shows the buying power of women has reached $6.1 trillion, one of the reasons they've added this focus.
"The position was created a year ago because we recognized the growth of the women's market in earning power, spending power, and business spending authority," said Linville. "It's not different wants or needs, but how you communicate and talk to the women's market. From a financial perspective, it makes sense."
Current site features include a partnership with Jones New York to provide tips on traveling with style and suggestions from American Airlines Vacations for "girlfriend vacations." The company is starting a word of mouth campaign with partners, such as the Susan G. Komen For the Cure and the Women's Leadership Exchange, that will reach customers and gather information about what products and services they would like to see.
"The result will be a better customer experience," says Linville.