When Bello, the comic daredevil for the Ringling Bros., had his mini-bike taken from a Manhattan street recently, a full-blown circus crisis ensued at “The Greatest Show on Earth.” Although it seemed like a modern-day PR hoax, a police report was filed for the legitimately missing bike. Ringling Bros. NYC publicist Alan Miller Public Relations jumped into action, garnering millions of media impressions about the incident. Ricky Robinson, 54, returned the bike at Madison Square Garden and was rewarded with a $1,000 and a new bicycle from Toys R Us.
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