Those of you in the PR game two years ago will remember Kryptonite, the poster child for why companies should create crisis communications plans for dealing with the online space. Donna Tocci, PR director, spent a lot of time burnishing the companies image after the initial controversy tempered. She even started up her own blog.
Now she has helped Kryptonite start up a blog (Via Global Neighbourhoods).
Kryptonite's key detractors were blog enthusiasts and bike enthusiasts. This blog will succeed if she and the team focus mostly on the latter and little on the former.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins