WASHINGTON: The recently formed National Abstinence Education Association (NAEA) has hired Alexandria, VA-based CRC Public Relations to help develop and implement a national PR campaign to promote abstinence education.
CRC referred all queries to the NAEA, which did not immediately respond to a request for comment.
NAEA was officially announced on February 28 and describes itself as a 501(c)(6) membership organization with the unlimited ability to lobby on behalf of abstinence education. The group’s board of directors and advisory board include representatives from more than 20 abstinence education groups around the country.
In a letter calling on abstinence education groups to join the NAEA, the association says its work with CRC will include development and implementation of a nation PR campaign to promote abstinence education, including providing media kits, sample Op-Eds, and other materials members could use in local communities.
In addition, “a proactive ‘rapid response’ initiative will counteract negative attacks on abstinence education, [and] talking points and general commentary on current issues will be developed,” according to the letter, posted at the association’s Web site, www.abstinenceassociation.org.
Despite federal funding of more than $176 million annually on abstinence education, a recent study ordered by Congress found students of such programs were no less likely to have sex than other students, according to a recent Associated Press article, which quoted NAEA executive director Valerie Huber as arguing that the results of the study were not representative.
CRC is perhaps better known as Creative Concepts Coalition, the group that helped promote anti-John Kerry group Swift Boat Veterans for Truth during the 2004 presidential election.