NEW YORK: Vistance Group, a New York-based strategic communications firm in business since 2002, has ceased to exist, as its four principals have all gone on to new homes.Ed Trissel, a Vistance founding principal, accepted a job as a managing director for Joele Frank, Wilkinson Brimmer Katcher last month. Two other principals, Adam Segall and Derwin Johnson, joined APCO Worldwide’s New York office as SVPs in early April.
Jack Gutt, the fourth principal, is currently freelancing and deciding what he will do next, according to Johnson. Gutt did not immediately return a call for comment.
According to Trissel, 2006 had been Vistance’s best year ever in terms of revenues and profits. He said the firm’s revenues were “well over” $1 million, but less than $5 million.
“Everyone had slightly different professional and personal goals,” Trissel said. “It was kind of sad that, of all times to dissolve, it was when we were peaking. We had more business in the pipeline, and had been in our best shape for Q1, than ever before.”
Trissel said that every one of Vistance’s clients followed one of the principals to their new firms.