Formula scores ESPN Zone account

LOS ANGELES: ESPN Zone has selected Formula to handle its national PR and brand strategy. Efforts, to be overseen by the firm's Los Angeles-based sports and entertainment division, will include media relations, promotional events, and grassroots marketing initiatives. In addition to emphasizing the restaurant chain's sports-addicts theme, Formula will also highlight its culinary offerings.

LOS ANGELES: ESPN Zone has selected Formula to handle its national PR and brand strategy. Efforts, to be overseen by the firm's Los Angeles-based sports and entertainment division, will include media relations, promotional events, and grassroots marketing initiatives. In addition to emphasizing the restaurant chain's sports-addicts theme, Formula will also highlight its culinary offerings.

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