SACRAMENTO, CA: The state of California has retracted an RFP for an anti-methamphetamine public health initiative after determining the first process had flaws.There were "errors in the score sheets," said Lisa Fisher, public information officer for the California Alcohol and Drug Programs department (ADP). "The process had become flawed."
The department, "had received questions from the agencies" during a formal five-day protest period, and after looking at score sheets, decided to retract ITS first selection, according to Fisher. The ADP had issued an intent to award the $28 million, up to three-year PR contract late last month to Edelman Los Angeles, following a competitive review. A reissue date has yet to be determined. Edelman will repitch the account.
“We have deep and vast expertise in changing the health behaviors of Californians and, like the state, we are incredibly passionate and dedicated to this important cause,” said Gail Becker, president, Western region and LA GM. “We look forward to presenting our ideas again and re-winning this project whenever the state makes it available.”
The Rogers Group, Ogilvy PR, Weber Shandwick, Manning Selvage & Lee, Riester, and Muse Communications are among the agencies that submitted proposals.
The Rogers Group and Ogilvy protested the RFP results, according to the ADP.
According to the state's original RFP, participating PR firms were required to have at least one office in California and $4 million in gross billings annually for 2003, 2004, and 2005. The contract assignment was scheduled to begin in April.
GMMB, which won the advertising portion of the account, would not be affected.