WASHINGTON: Ogilvy PR Worldwide has won a two-year, approximately $750,000 contract with the government of Hong Kong's Economic and Trade Office (HKETO) to promote economic, trade, investment, and cultural ties between Hong Kong and the US.
Overseeing the planned communications campaign is Ogilvy SVP Rory Davenport, who said the firm will target business groups, federal and state lawmakers, administration officials, thinks tanks, members of the media, and more in the US.
Besides promotion of trade and investment, Davenport said Hong Kong - which is a "special administrative region" of China - also hopes to weigh in on global public affairs issues such as the environment.
In addition, the 10th anniversary this year of the handover of control of Hong from Britain to China, "will draw a lot of interest and allow Hong Kong to tell its story about the state of business there, where does Hong Kong stand in relation so universal suffrage, [and] what's going on in China, "Davenport said.
Burson-Marsteller represented the group for four years until the end of last month.