CARLSBAD, CA: Two days after CBS refused to air an ad for Maxfli golf balls that featured golfer John Daly apparently drinking alcohol, the company is pulling the ad from public circulation completely.
John Steinbach, director of communications for TaylorMade-adidas Golf, told PRWeek Thursday that the company has given the order for all the ads to be pulled. He said that some ads may air on the Golf Channel Thursday night, but that none should appear after that.
The company is also removing the ad from its Web site, which seems to indicate a corporate change of heart. When CBS announced that it was refusing the ad earlier this week, the company posted it on maxfli.com. Steinbach said that they were no longer tempted to leave it on the website to leverage the controversy into publicity.
"The ad was meant to be fun and engaging," Steinbach said. "[But] we understand there are elements people objected to."
The ad featured Daly-a pro golfer who has had public alcohol problems in the past-riding in a golf cart with a cup of what seems to be beer in one scene. CBS said publicly that the ad did not meet network standards.
Steinbach said that Daly will continue to serve as the public face of Maxfli. "We still support John and the energy he brings to the brand," he said.