CHICAGO: LexisNexis Group has named Ogilvy PR Worldwide its first-ever AOR.
LexisNexis provides information and service solutions to professionals in various industries.
Sue D'Agostino, VP of corporate communications for LexisNexis, said via e-mail, Ogilvy will work on a global communications program designed to increase awareness of the brand. D'Agostino said the agency will also be charged with highlighting the company's transformation to a solutions-based provider of information services.
Tom Reno, EVP at Ogilvy, will lead the global account of the agency's New York office. Length and financial terms of the contract were not disclosed.
Ogilvy, who has worked with LexisNexis in the past, competed against two other undisclosed agencies in the final pitch.