STAMFORD, CT: With a postage hike due on May 14, DYMO Stamps is taking advantage of the opportunity to woo potential customers by giving away 10 free two-cent stamps.
DYMO is an Internet postage service that allows users to print stamps from their computers. The service, which launched last year, doesn't charge a monthly fee or require a long-term commitment.
The "DYMO Gives You Its Two Cents" campaign begins May 8. On that day, the accompanying Web site - dymo.com/twocents - will go live, allowing all consumers that register to get the complimentary stamps. The offer is good for the first 2,500 registrants and will continue through September 1 or while supplies last.
The company has an internal promotions team in place and is working with Weber Shandwick to publicize the campaign. WS will be targeting general and regional business publications, trade media in areas like insurance, real estate, and finance, dailies, and news wires.
"It's a way for DYMO to help businesses and households to transition to the new rate structure," said Jeff Neu, SAE at WS. "It's a way to eliminate unnecessary trips to the post office."
The two-cent postage rate increase will affect first-class mail, raising the price of stamps from 39 to 41 cents. (Increases on other mailing rates have been approved or are currently under consideration.)
DYMO expects small businesses to be most inconvenienced by the increase. The company conducted a survey in April, which looked at how 306 small businesses handled their mailings. They found that 68.9% purchase their postage at the post office, 62.9% have never used Internet postage services, and 41.5% make additional visits to the post office when the postage changes.
Additionally, nearly one-third of respondents said they spend at least $1,000 per year on postage, with 16% of those respondents spending more than $5,000.