Hmmmm… you think?
That being said, it will be interesting to see if and how this endorsement, Winfrey’s first of a political candidate, affects the election. We’ve seen what she’s done for book sales, and with most of her followers being women, I don’t think it’s too far-fetched to say that this will swing some on-the-fencers over to Obama’s side.
Jones also pointed out that if her fans aren’t fond of Obama, Winfrey could take a hit commercially. And with public endorsement of a candidate comes the risk of backlash if that person is elected and doesn’t perform well in the public’s view.
But regardless of the outcome, if this gets more people, especially women, to the polls to vote, it’s not a bad move.