During an annual review, many subjects are covered, but vary depending upon your employer.
Some areas that are most often evaluated include job knowledge, attention to detail, and decision-making ability, as well as oral and written communication skills. Other topics covered include client skills and the ability to work with colleagues, superiors, and reporters.
Teamwork is also an important part of many annual employee reviews. Is the person cooperative with others and accepting of their input? Employees' responsiveness to clients and peers are also looked at, along with their attitude toward their work and others.
During annual reviews, an evaluation of an employee's overall strengths and weaknesses is also a key consideration. Initiative is often judged, along with knowledge of news events and the ability to generate revenue for the agency.
In many cases, annual reviews lead to rewards for good performance. They also often give guidance on ways to improve upon areas of weakness.
Jane Waldman is director of HR at 5W Public Relations.
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