Why should companies digitize and archive their video?
"Digitizing and archiving videos allows a company to create a one-stop digital media center that enables it to search, access, and manage all of its broadcast and internal videos," says Jeff Wurtz of News Broadcast Network. "You determine what video is available to specific end-users."
All your VNR and b-roll packages can be indefinitely archived and made available, he adds, thus providing broadcasters and specified corporate users the capability of searching, accessing, and viewing video that resides on your private digital archive. Additionally, individuals and departments can be given access to training videos, internal communications, and even video packages in production that require review and approval. They can all be archived and made available on your private channel.
"Currently, a handful of television stations have the capability to download the broadcast-quality packages," Wurtz explains. "Even those who are not yet enabled to download the video files can preview them and take advantage of the search mechanism built into your channel."
Red carpet events
How can you make sure that clients are going to look good on the red carpet?
For those in PR, one of the main objectives is to garner good press coverage. One way to do this is to focus on the red-carpet arrivals area, which is often overlooked, says Landmark Event Services' Lara Baldwin.
"It's an essential component of a successful media event," she notes, "because it's the first impression and the best opportunity for press coverage."
The goal is twofold: to make your client look good and to enable the photographers to get the "money shot." A beautiful arrivals area and a great photo results in coverage, and that means you've done your job.
Baldwin explains that first, the media wall must be pristine. The material should be non-glare and the logos should be clear and properly scaled. Sufficient space for the press is critical for all events, as well.
For larger events, designated areas for print and video are preferred. An organized and well-staffed check-in process is vital, especially for celebrity events, And lastly, the red carpet itself must be flawless.
"Whatever the color, the clean installation of the carpet is an art form in and of itself," she states.
How do you create background music for a special event?
Mark Cheplowitz of Wizard of Ah's, an event planning firm, says, "If you're thinking of having background music and are not hiring the original artists to play live, then you should contact companies like the American Society of Composers, Authors, and Publishers (ASCAP), or Broadcast Music, Inc. (BMI)," which are Performing Rights Organizations (PROs). A PRO can grant a business permission to use music in its library and pay royalties to the original artists.
"You must obtain a license to use music for any public event sponsored by a business, association, or other organization," Cheplowitz notes. "If you use music regularly at public events, [then] you can purchase an annual license from either ASCAP or BMI." The cost of such licensing varies depending on the type of business and the manner in which the music is to be performed.