CRN boosts outreach to counter ads

WASHINGTON: The Council for Responsible Nutrition (CRN), a dietary supplement trade group, is stepping up media outreach and advertising to encourage the industry to be more aggressive in curbing false advertising claims.

WASHINGTON: The Council for Responsible Nutrition (CRN), a dietary supplement trade group, is stepping up media outreach and advertising to encourage the industry to be more aggressive in curbing false advertising claims.

To prevent what CRN says are "outrageous claims" by just a few companies that could lead to stricter regulation by the FDA and FTC, the new campaign is encouraging industry members to report misleading or untruthful advertising claims to the national advertising division of the Council of Better Business Bureaus (CBBB).

"If companies see something and bring it to the [CBBB's] attention, they have the opportunity to change it before it gets to the level of punitive fines," said CRN VP of communications Judy Blatman.

Titles targeted for outreach and ad placement include Functional Foods & Nutraceuticals and National Products Insider.

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