Couric’s lite-news persona too much for America

Katie Couric, who has been referred to occasionally in the past by lazy columnists as "America's sweetheart," is no longer America's sweetheart. Ever since she...

Katie Couric, who has been referred to occasionally in the past by lazy columnists as "America's sweetheart," is no longer America's sweetheart. Ever since she ditched her perky morning gig to bring her slightly-less-perky self to the evening news desk, the nation's response has been a resounding snooze. She recently tallied some of the lowest ratings CBS News has seen in decades.

And the knives are out for her, at least externally. First, the Philly Inquirer ran an anonymously-sourced piece intimating that CBS brass might have had it with her. That piece was roundly denied, but the sentiment lingered in the air. Last week, a Gallup poll showed her to be the least popular major anchor, with a full third of Americans reporting negative impressions of her.

And today, CBS has meekly tried to quell the whispers by giving interviews to USA Today for a story, the gist being "Hey, times are tough but we have full confidence and will continue with Katie blah blah blah."

I wouldn't be so sure. Network news, despite its declining relevance, is still a big moneymaker for the networks. Such historically low ratings don't bode well for Katie. The bottom line is results. I watched her debut newscast, found it too fluffy, and haven't been back since. If CBS feels that pulling Couric from the show would be a blow to women's progress, they can easily select from a multitude of qualified female network news stars with impressive track records.

Don't be surprised if you're waking up to Katie in the morning again before the year is out.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in