And the knives are out for her, at least externally. First, the Philly Inquirer ran an anonymously-sourced piece intimating that CBS brass might have had it with her. That piece was roundly denied, but the sentiment lingered in the air. Last week, a Gallup poll showed her to be the least popular major anchor, with a full third of Americans reporting negative impressions of her.
And today, CBS has meekly tried to quell the whispers by giving interviews to USA Today for a story, the gist being "Hey, times are tough but we have full confidence and will continue with Katie blah blah blah."
I wouldn't be so sure. Network news, despite its declining relevance, is still a big moneymaker for the networks. Such historically low ratings don't bode well for Katie. The bottom line is results. I watched her debut newscast, found it too fluffy, and haven't been back since. If CBS feels that pulling Couric from the show would be a blow to women's progress, they can easily select from a multitude of qualified female network news stars with impressive track records.
Don't be surprised if you're waking up to Katie in the morning again before the year is out.