Sloane & Co. guides Cold Stone moves

NEW YORK: Sloane & Company recently advised ice cream maker Cold Stone Creamery on its merger and formation of a new holding company, Kahala Cold Stone, the agency said today. Sloane MDs Anton Nicholas and Darren Brandt led the firm's work, which included developing "an integrated communication campaign to announce the formation of the new holding company for 13 diversified brands."

NEW YORK: Sloane & Company recently advised ice cream maker Cold Stone Creamery on its merger and formation of a new holding company, Kahala Cold Stone, the agency said today. Sloane MDs Anton Nicholas and Darren Brandt led the firm's work, which included developing "an integrated communication campaign to announce the formation of the new holding company for 13 diversified brands."

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