Round up your pets, strap on a life preserver, and wail to the heavens, all you environmentally concerned Turkish activists. I have news: Greenpeace agri dagi'nda nuh'un gemisi'ni insa ediyor!
That's right, heathens - Greenpeace is building Noah's Ark all over again. In Turkey! To fight global warming!
Admittedly, the connection between the 2007 version of the Ark being built as a publicity stunt on Mount Ararat and the warming of our planet via greenhouse-gas buildup is a little hazy, even to professional journalists. This may stem from the fact that the press release is in Turkish.
The best the AP could do was to call the construction of the boat "an appeal for action," and note that it will be unveiled on May 31, "a day after Greenpeace activists climb the mountain and call on world leaders to take action to tackle climate change."
Don't forget to bring a bullhorn! Reporters hate to climb mountains and world leaders tend to congregate in nice hotels far from the summit of Mount Ararat. Perhaps constructing Noah's Ark in, say, the Four Seasons lobby, under attractive lighting, with scantily clad models handing out free beer would have been a better tactic.
Then again, Greenpeace's heart is in the right place. When the flood comes, we'll stop mocking it and ask for a press pass to that Ark.
PR Play Rating:
3. On the right track