P&G structure changes likely to leave PR unaffected

CINCINNATI: Earlier this week Procter & Gamble announced it would be overhauling its corporate structure by dividing it into three new global units while breaking up its Gillette business. The restructuring will take effect on July 1.

CINCINNATI: Earlier this week Procter & Gamble announced it would be overhauling its corporate structure by dividing it into three new global units while breaking up its Gillette business. The restructuring will take effect on July 1.

Terry Loftus, associate director media relations at Procter & Gamble, said, as of now, he sees the restructuring having extremely minimal, to "no effect at all" on the company's PR professionals or the agencies it works with.

"There will be no job reductions [internally] or PR agency changes resulting from this," Loftus said. "There may be a few people changing assignments or reporting relationships in our communications group, but that would be the extent of the impact. The impact will be so small that it's inconsequential really. It's so small that I don't even know how to [characterize] it." 

As a result of the restructuring, Gillette will no longer be operating as its own global business unit. Its Duracell battery division will now be a part of the global household care unit, while the shaving division will come under beauty care.

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